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Laman Web Rasmi Fakulti Keusahawanan dan Perniagaan
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Bachelor of Entrepreneurship (Retailing) with Honours


This program of study will be able to provide the necessary human capital in the retail industry of the State. The Bachelor of Entrepreneurship (Retail) Degree Program with

Honors will provide students with another branch more specific in the field of entrepreneurship. This program is expected to generate new entrepreneurs in the retail industry.

This programme to give students theoretical knowledge and practical skills on entrepreneurial values and concepts for them to be a person who are efficient and analytical in

both entrepreneurship and conventional retailing field as well as to encourage further studies in this field in line with the rapidly changing economic environment. Furthermore,

this programme intends to generate graduates who will be experts in retailing, retail management, activities technology, and communication (dealing with consumer, supplier,

community, and government). The programme’s curriculum is formed to inculcate students with entrepreneurial culture and values in business in line with its intention to

acculturate continuous learning and empowering graduates in being more competitive.


The objective of this program is to produce graduates who have the following characteristics:

• Mastering knowledge in the field of management and entrepreneurship that can be applied in the retail industry;

• Applying the latest technology (software & hardware) in retail operations

• Communicate effectively in three major business languages ​​and be able to use ICT as an entrepreneur;

• Decide critically, creatively and dare to explore innovative and unique solutions;

• Practicing teamwork, having social skills and building entrepreneurial networks;

• Increase the level of education and skills continuously

• Identifying, evaluating and seizing business opportunities and realizing such opportunities in the retail industry;

• Acting ethically in accordance with the guidelines and regulations and professionalism requirements;

• Lead the organization towards excellence in line with the objectives of the organization;



Duration of Study



Total Credits


8 Semesters (4 Years)



123 Credit Hours


Career Prospect:

Entrepreneurs in Retailing, Business Analysts, Hypermarket Manager/Management Consultant, Executive, Market Analysts, Sales Assistant, Supervisor, and Management Trainee.




Semester 1

Semester 2


UBI  1012     Bahasa Inggeris I

USK 1012    Titas

USK 1022    Hubungan Etnik

AFT 1013     Asas Keusahawanan

AFT 1023     Asas Pengurusan

AFT 1033     Ekonomi Mikro

UK*1_ _ 1    Ko Kurikulum I

Jumlah Kredit: 16 kredit

UBI  1022      Bahasa Inggeris II

AFT 1043      Asas Perakaunan

AFT 1053      Prinsip Pemasaran 

AFT 1093      Ekonomi Makro

AFT 1103       Matematik Perniagaan

APT 2013      Gelagat Usahawan

UK* 1_ _1     Ko Kurikulum II

AFT4012       SIEP*

Jumlah Kredit: 18 kredit


Semester 3

Semester 4


UBI 2022      Bahasa Inggeris untuk

                     Komunikasi Perniagaan

AFT 2013       Statistik Perniagaan

AFT 2073       Pengurusan Kewangan

APT 2023       Pengurusan Sumber Manusia

AFT 3093       Keusahawanan Korporat

ARS2013       Pengenalan Kepada
                      Industri Peruncitan

Jumlah Kredit : 17 kredit

USK1032     Falsafah Ilmu
AFT 2083     Pengurusan Operasi
APT 2053     Pengurusan dan Pembangunan
                     Enterprais Baru
APT 2043     Aplikasi Teknologi Maklumat
                     Dalam Perniagaan
ARS 2023     Memahami Pengguna Peruncitan

ARS 2033     Logistik dan Pengurusan

                      Rantaian Pembekalan

AFT4012       SIEP*

Jumlah Kredit: 17 kredit


Semester 5

Semester 6


UB_ 2_ _2    Bahasa Asing I

APT2033      Undang-undang Perniagaan

APT 3073     Kaedah Penyelidikan

APT 3083     Keusahawanan Strategik

ARS 2043    Operasi Peruncitan

ARS 3053     Teknologi Peruncitan

Jumlah Kredit : 17 kredit

UB_ 2_ _2     Bahasa Asing II

ARS 3063     Francais dan Pelesenan

ARS 3073      Pembelian dan Perolehan

ARS 4103    Strategi Peruncitan Global

ARS 4112     Projek Penyelidikan Peruncitan (I)

**___3           Elektif Bebas I

AFT 4012      SIEP*

Jumlah Kredit : 16  kredit


Semester 7

Semester 8


ARS 4083     Isu Semasa Dalam Industri Peruncitan

ARS 4093     Penjenamaan dan Imej Korporat

ARS 4113    Projek Penyelidikan Peruncitan (II)

** ___3          Elektif Bebas II

Jumlah Kredit : 12 kredit

*Jumlah Kredit SIEP: 2 kredit

APT 4098      Latihan Industri

Jumlah Kredit : 8  kredit

Kursus Pilihan: USK4012           Kemasyarakatan dan Pembangunan Ekonomi

                                                                  (2 kredit)

Jumlah Keseluruhan Jam Kredit: 123 kredit


Jaringan Industri


FKP@Media Sosial





Kampus Kota, Karung Berkunci 36,

Pengkalan Chepa, 16100

Kota Bharu, Kelantan, Malaysia

Telephone: 609 7717251

Fax: 609 7717252

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