•to become a cluster of excellence (CoE) for research and developments in business sustainability.
•to continuously support UMK as an entrepreneurship university
•to achieve the above vision through four (4) components of excellence
•ii) education and training
•iii) industry expertise
•iv) Community engagement
•to create a specific research field by focusing on the fundamental research, consultation, training, information
•dissemination, and entrepreneurship in all activities